My research interests are in technology acceptance, persuasive technology, message framing, personality traits, argumentation schemes, cyber security, behaviour change, data analytics, health, food and nutrition.
I'm working as a User Experience Researcher in the domain of eAgricuture on the CONSUS project with David Coyle. Our work package is investigating on technology acceptance in this domain. This project is is jointly funded by Science Foundation Ireland and Origin Enterprises.
My PhD revolved around some of the above-mentioned domains. My supervisors were Judith Masthoff and Nir Oren. Also, I'm interested in knowledge-based programming languages that could be used to automate behaviour-change systems. My thesis is Personalised Persuasive Messages for Behaviour Change Interventions : Combining Cialdini's Principles and Argumentation Schemes.
I worked as a User Researcher for the project SSPEDI (Supporting Security Policy with Effective Digital Information), which was funded under the UK Engineering and Physical Sciences Council Human Dimensions of Cyber Security call. I worked under the direct supervision of the principal investigator, Matthew Collinson along with Juidth Masthoff. Other project team members comprised of Chenghua Lin, Nir Oren and Wamberto Vasconcelos, John P. Vargheese and University of Aberdeen's IT Services. While the industry partners were National Grid and Aberdeen City Council, the academic partners were Jaap Ham, F. Massacci and H. Mishra.