My research interests are in persuasive technology, message framing, personality traits, argumentation schemes, cyber security, behaviour change, data analytics, health, food and nutrition. My PhD revolved around these domains. My supervisors were Judith Masthoff and Nir Oren. Also, I'm interested in knowledge-based programming languages that could be used to automate behaviour-change systems.
I worked as a Research Assistant for the project SSPEDI (Supporting Security Policy with Effective Digital Information), which is funded under the UK Engineering and Physical Sciences Council Human Dimensions of Cyber Security call. I worked under the direct supervision of the principal investigator, Matthew Collinson along with Juidth Masthoff. Other project team members are comprised of Chenghua Lin, Nir Oren and Wamberto Vasconcelos, John P. Vargheese and University of Aberdeen's IT Services. While the industry partners are National Grid and Aberdeen City Council, the academic partners are Jaap Ham, F. Massacci and H. Mishra.